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We Might Never See a Drake Set at Rolling Loud

We Might Never See a Drake Set at Rolling Loud

Plus, Ye is still not over his feud with Adidas.

January 10, 2025

Ye’s music video for “530” is out now. In other news:

Drake turned down a major offer from Rolling Loud 👀
Ye and Adidas are back in the headlines 😬
New Music Friday releases 💿️
Industry Insights 📈

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This is Why Drake Has Never Performed at Rolling Loud

Since Drake lost the battle (and the overall war) with Kendrick Lamar last year, he has made major moves. He has a collaboration album with PARTYNEXTDOOR that hopefully drops soon, and he’s going on the Anita Max Wynn Tour in Australia starting February 9th (the same day as K. Dot’s Super Bowl performance).

However, it looks like the one place you can’t catch him is Rolling Loud.

Drizzy is “the one that got away”

The festival’s co-founder, Tariq Cherif, stopped by the popular radio show Big Boy’s Neighborhood to discuss the 2025 lineup for Rolling Loud California.

Taking place March 15 and 16, Peso Pluma, A$AP Rocky, and Playboi Carti will headline (rather than dropping their albums), along with support from other rappers, including Ken Carson, Destroy Lonely, and recently added LiAngelo Ball.

When Big Boy asked Cherif if there was ever an artist they had not been able to secure, Cherif immediately responded with Drake.

“I feel like Drake is ducking us. I got no beef with Drake. I like Drake. I think that he is a great artist. We have been trying to book him forever. We even offered Drake “three nights of Drake” once. They were like, ‘You need to make it special.’ We said, ‘Alright — three nights of Drake. You will be the headliner for three nights. I heard a certain festival in Europe is about to steal our idea and do that, but whatever,” Cherif said.

However, it seemed even being the shining star of the whole festival wasn’t enough to get Drake to leave the crib. While some people think that a three-night headlining gig would have been fire, others argue that the artist is too big for the festival and has every right to refuse as he has for other gigs.

Nevertheless, Rolling Loud was ready to do anything to secure “The Boy,” and disappointed fans now know they can’t blame the festival for his absence.

Would y'all have gone to “three nights of Drake?”

Click an option below to weigh in

Ye is Still Pissed at Adidas

In 2013, the partnership between Ye and Adidas started off as many marriages do—hopeful, prosperous, and inspiring. But over the next decade, things deteriorated, and resentment set in on both sides. Following a string of controversies, including Ye saying that Adidas “can’t drop me” regardless of his antisemitic comments, Adidas terminated their partnership in 2022.

Adidas' big move led to a nasty divorce filled with lawsuits and trash-talking that eventually was settled out-of-court in October 2024. Regardless, just like your one ex who still comments on your IG stories, Ye has unresolved feelings with the company.

New Year, Same Ye

In a new Instagram post on January 8, Ye got back into his long caption bag and accused Adidas of hiding his Yeezy site in the Google search results for his website.

“When you google Yeezy.com, the Adidas site comes before the Yeezy site. Members at Adidas, stop doing this. Stop doing your moves to hold me back. Our partnership is done. You’re a 60-billion-dollar company that froze my accounts. Now I’m back on my feet (no pun intended), and I’m not going to stand for this (no pun again),” Ye said in the post’s caption.

The rant continued, referencing the “phenomenal work” he did for the company and accusing them of intimidation, oppression, and theft of his designs.

Ye comes for former collaborators

Ye also had plenty of time to mention Jerry Lorenzo, who partners with Adidas through his brand Fear of God.

“Y’all know Jerry was corny and disloyal for doing work with Adidas after the way they handled things. I still showed up to his show that was a copy of my Hollywood Bowl show being the so-called bigger man, but I’m never doing that again for no one. It’s Yeezy over everything.”

He then highlighted Yeezy's success since not working with Adidas, stating that “…The Yeezy.com site made 100 million dollars last year, and that was with it only being up for 6 months … People wanted to make me believe that I couldn’t do this on my own. We sold over a million pairs of pods, and I’ve been working on ten other styles for the past 2 years. It’s Yeezy for the people…”

Despite all his conflict with Adidas, those online seem to have Ye’s back.

“The future is for independent creators. No more corporate control,” Ye’s problematic friend Candace Owens said in the comments of his IG post.

While Adidas has yet to comment on Ye's statement, they have reportedly removed all references to Yeezy products from their site. Hopefully, this means the two toxic lovers can be done once and for all.

Do y'all agree with Ye’s issues with Adidas?